Institute of Pavtology

Six Purple Hearts, in association with Fatmaar Films, presents Institute of Pavtollogy — a Marathi film packed with non-stop entertainment.
Set to release on April 11, 2024, the film promises laughter in every frame. As the official publicity and promotion partner, Tribe played a pivotal role in crafting a comprehensive marketing roll-out plan that seamlessly blended conventional visibility tools with digital amplification, ensuring the film stood out in a competitive entertainment landscape.
Task
The Tribe spearheaded the film’s comprehensive marketing strategy, leveraging a well-balanced mix of conventional media and digital platforms. From OOH advertising and on-ground branding to print collaterals and digital promotions, every touchpoint was strategically designed to maximise visibility, spark audience interest, and position the film prominently in the public eye, ensuring it garnered the attention it truly deserved.
