Having a clear understanding of your customers unmet needs and how your position in the market helps meet these customer demand, means you’re better equipped to take advantage of future growth opportunities.
We work with business heads to help them get closer to their current and target customers, building a deep understanding of their needs, expectations and relationship with your brand. We can explore the dynamics of the larger market, by identifying trends and whitespaces to help you grow your market share.
Market understanding
Identify trends and market nuances to position your brand or service
Opportunity identification
Find new opportunities in your existing product category to advice product/category development
Usage and attitude surveys
Get a brid’s eye view of the market from your consumers’ viewpoint by understanding what they think about your products and services and how they use them.
Market entry
Break into lucrative new markets and new geographies
Customer understanding
Truly understand your customers’ needs and challenges to devise future marketing and branding communication strategy
Shopper experience
Maximise conversion in-store and online sales
Market sizing
Understand the potential and size of the sales opportunity in an existing or new market and helping to scale up
With our vast knowledge and experience in brand strategy, we provide businesses with a visual and distinct brand identity which speaks and relates to their audience with complete authenticity.
The most effective and impact driven brand strategies are developed from insights gathered by understanding of customer triggers, needs and behaviours, the ever evolving and complex competitive business environment, and the brands core strengths and values in relation to these.
Our strategists collaborate with you to uncover a full understanding of these co related elements before recommending any brand strategy. They also devise a clear and differentiating positioning statement around which all of our branding communication would revolve and ensure that it resonates with your target audience. A robust strategy that helps you actually differentiate and stand out from the crowd, and maximises the opportunities available to the brand.
- Brand naming
- Brand positioning
- Brand story, tone of voice & key messaging
- Brand architecture
- Brand portfolio analysis
- Customer value proposition (CVP)
- Employee value proposition (EVP)
We position businesses for optimal communication both internally and to the outside world. In order to deliver on your business’ promise, our team of creative minds comes up with creative solutions that will highlight your business’ uniqueness, differentiation, and value.
We help varied clients express their brand through effective branding communications, experiential events, social, logos / visual identity, brochures, annual reports, sustainability reports, office space branding, environmental branding, exhibitions & trade shows and other key brand marketing assets.
We also specialise in Service design, which is an integral part of the brand design work we do. By using service design tools such as customer journey mapping, use case scenarios to help our clients bring their brand to life in every touch point of their customers.
- Corporate Identity
- Visual Expression
- Customer Journey Mapping
- Internal and External Brand Launches
- Social, Digital, and Website Development
- Marketing Collateral, Campaigns, and Execution
In order to create and maintain your business’ strong presence in the market, we follow strategic social planning that adapts as per your audiences’ trends and habits. We do all the heavy lifting by developing a roadmap that will not only define your business but also give it a personalized touch.
Brand management is about activating your brand – developing go-to-market strategy and planning for launch. And it’s about monitoring and measuring your brand over time.
- Brand Prism Development
- Brand Standards and Guidelines
- Brand marketing strategy
- Go-to-market strategy
- Brand activation
- Brand launch planning
- Brand rollout & project management
- Brand Tracking and Measurement
- Infusing the Brand into Hiring and Training
When a client is in need of understanding and researching about their potential customers, our team can help you strategize and implement the process by providing you with the right tools. As every step in the sales and distribution process needs proper attention and the right tactics, the first step is to help build the trust.
- Sales Consulting and Advisory Services
- Product Launch
- Go To Market Strategy
- Distribution Set-up & Creation across Omnichannels
- Retail & Dealer Network
- Direct Marketing
- E-commerce
- Sales Force Management
- Sales Tools and Training
Our team assists you in establishing better communication with your audience through various digital channels. Right from the ideation and design phases to sending the message across a variety of mediums and platforms, the council of seasoned heads will craft it and deliver them at an optimal time.
- Digital Strategy and Communication Planning
- Performance Marketing
- Search Engine Optimization and Marketing
- Social Media Communication and Marketing
- Content Creation and Dissemination
- Online Research and Analytics
- Digital Media Planning and Buying
You will never think to buy a beer glass to drink whiskey in, correct? Advertising is all about putting the right message out there, using the right channel. Our experts will help you identify and select the right space / channel that will display your business and its message aptly.
- Outdoor
- Television
- Radio
- Direct Marketing
- Activation
- Road Shows
We work with a passion of taking challenges and creating new ones in the advertising sector.
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