PKM Foods Pvt. Ltd.

Prakash Masala is a brand with a legacy of over 70 years in the regional Masala Market. It is an exotic masala brand that offers 5 peculiar regional flavours from various parts of Maharashtra.

The mandate was to revamp the packaging of the entire product range and build a positioning for the Brand.

Task

The Tribe conceptualized & executed the Brand Positioning ‘Masala Maharashtracha’ with the launching of the message and the entire packaging across 28 products. We curated region-specific illustrations as Prakash Masala caters to Maharashtrian flavours from different geographies. The illustrations gave the essence of the concept across packaging, website and media communications. The brand campaign was carried out on various platforms such as YouTube, Instagram, Facebook, and other media broadcasts. Additionally, the team also developed and designed an e-commerce website.