FinoZen Nutrigation
Finozen Nutrigation is engaged in drip irrigation systems and fertilizers. As every farmer is deeply rooted and connected to Mother Earth and the soil that enhances the yield, the company’s positioning had to reflect this connection.
Task
The Tribe came up with the tagline “Rishta Zameen se," which was well-received by the public. Building a mascot for a deeply rooted brand such as Finolex Nutrition was challenging and enriching. The thought was to visualize a mascot that highlights this strong relationship. The Tribe designed the packaging for their imported water-soluble fertilizers and worked on digital media communication, print ads, calendars, and diaries.