PKM Foods Pvt. Ltd.
Prakash Masala is a brand with a legacy over 70 years in the regional Masala Market. It is an exotic masala brand that offers 5 peculiar regional flavors from various parts of Maharashtra. Apart from Kolhapuri, they introduced Khandeshi, Sauji, Solapuri, Mumbai, Aagri, and Malvani.
We worked on ideation of various marketing strategies, branding and advertising communication, in store branding, and festival promotion creatives.